How documentation can become a growth engine
This talk argues that AI doesn't replace the technical writer; it frees the writer to do the work that actually moves business metrics. When AI takes over the repeatable production - API reference generation, changelog cadence, content scaffolding - the time you get back goes into the strategic work machines can't do: SEO and discoverability, conversion optimization, and information architecture that turns scattered pages into a funnel. Through live demos, you'll watch AI agents act on content directly, build a working integration, and pull structured data straight from documents. Then you'll see those agents at work on our documentation, and how making content discoverable for them drove measurable growth. You'll leave with a practical model for treating documentation as platform strategy, and insight into where writers add the most value when agents are part of the audience.
Hi, I'm Ian. Before moving into the IT world, I worked as a marketing consultant. I then made the leap into technical writing and now work as a Senior Technical Writer for Box. My professional interests include content strategy, information architecture, making documentation measurable, and automating processes to free up time for work that better serves our users. I'm originally from Scotland, so hopefully my accent is understandable!