Metrics in Content Design. Numbers are probably the most important words
Management
Metrics are a core part of how Content Designers make smarter decisions, not just tools for analysts. In this talk, we'll explore how to define, gather, interpret and own your own metrics, even without complete access to data tools. We'll also cover counter metrics, common testing pitfalls, and how to work with analysts to get the full story. You’ll also learn how to design your metrics for each and every new project. Because great content isn't just about words. It's about results.
Sergio Valero Notari
Sergio has spent the past 9 years practicing, teaching, and advocating for Content Design. He began as the sole UX Writer at ZnanyLekarz, later leading a team of 10 Content Designers. Along the way, he's also taught at universities and design schools in Barcelona.
After taking a 6-month sabbatical to prioritize mental health, he's now building the Content Design discipline from the ground up once again, this time at Kave Home, where products aren't just pixels on a screen, but real objects that spark joy. Just like those, numbers can shine, especially when we treat them as words that speak and align: something we'll explore together.