Our lives have become increasingly digital and for nearly every problem you now have a wide range of different digital solutions. For a product to stand out and create a bond with the user, you have to show the value of your product and show it fast. To get off on the right foot and nail that first impression, onboarding is a crucial and decisive step that can make or break it. In this talk, I’ll connect a few dots and share some thoughts about the importance of content design and UX writing in the development of an onboarding experience that will be the start of a long and healthy relationship with your users.